Collection: iota

Founded in 2014 by Tal Zur and Shula Mozes, iota is a lifestyle brand that reimagines traditional crochet into contemporary interior decor. With a focus on craftsmanship and social impact, iota transforms handwoven techniques into modern rugs, swings, and accessories, blending timeless artistry with innovative design. More than a brand, iota is a movement—empowering communities and preserving a heritage craft while collaborating with global partners to create meaningful change.